DSI has experienced massive growth over recent years and is venturing into the global arena. Specialists in all areas of security DSI has established itself as the market leading security system designer by being the foremost trusted, reliable installer and service provider for surveillance and security equipment.
A brand audit established that growth into a global market made the existing brand no longer relevant. A new identity, along with new brand assets that would appeal to a global audience, and work across various languages, needed to be created.
After the new brand creation Close To Water worked closely with the DSI team to deliver a consistent brand message on all internal and external communications.