Establishing Clearway as a market leader in the vacant property services arena

Clearway is one of the UK’s most successful and rapidly expanding vacant property security and environmental services company. Established in 1991, the company has grown through innovation and continual improvement, combined with a strong commitment to serve its customers, and now proudly leads the UK vacant property security market.

Close To Water was commissioned to overhaul the existing Clearway identity and brand. One of the challenges was to retain certain elements of the existing brand that their growing client base had become accustomed to and were comfortable with.

Once the new identity and brand assets had been designed it was rolled out across all communication pieces including:

  • Responsive website
  • Internal communications
  • Digital campaigns
  • Printed marketing communications
  • Van livery
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